![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 72 11" xmlns="http://www.w3.org/2000/svg"><g d="M 6.212 1.21 L 0 9.732 L 17.665 9.732 L 17.665 6.687 L 7.665 6.687 L 9.446 4.266 L 17.665 4.266 L 17.665 1.21 Z M 49.254 1.21 L 49.254 6.675 L 43.003 6.675 L 47.411 1.21 L 36.222 1.21 L 36.222 4.266 L 40.48 4.266 L 36.222 9.732 L 49.254 9.732 L 49.254 11 L 53.888 11 L 53.888 1.21 Z M 58.986 4.142 L 65.018 4.142 L 63.945 5.59 L 58.987 5.59 L 58.987 4.142 Z M 54.335 1.21 L 54.335 11 L 58.986 11 L 58.986 8.497 L 66.786 8.497 L 72 1.21 Z M 18.112 0 L 18.112 11 L 22.746 11 L 22.746 5.86 L 35.777 10.876 L 35.777 6.758 L 28.087 4.326 L 35.777 4.326 L 35.777 1.268 L 26.079 1.268 L 22.746 5.86 L 22.746 0 Z" fill="transparent" height="11px" id="qcn6AqcMp" width="72px"><path d="M 6.212 1.21 L 0 9.732 L 17.665 9.732 L 17.665 6.687 L 7.665 6.687 L 9.446 4.266 L 17.665 4.266 L 17.665 1.21 Z M 49.254 1.21 L 49.254 6.675 L 43.003 6.675 L 47.411 1.21 L 36.222 1.21 L 36.222 4.266 L 40.48 4.266 L 36.222 9.732 L 49.254 9.732 L 49.254 11 L 53.888 11 L 53.888 1.21 Z M 58.986 4.142 L 65.018 4.142 L 63.945 5.59 L 58.987 5.59 L 58.987 4.142 Z M 54.335 1.21 L 54.335 11 L 58.986 11 L 58.986 8.497 L 66.786 8.497 L 72 1.21 Z M 18.112 0 L 18.112 11 L 22.746 11 L 22.746 5.86 L 35.777 10.876 L 35.777 6.758 L 28.087 4.326 L 35.777 4.326 L 35.777 1.268 L 26.079 1.268 L 22.746 5.86 L 22.746 0 Z" fill="rgb(50, 230, 110)" height="11px" id="tK8jr7htR" width="72px"/></g></svg>)
Winter Wonderland
Breathing a life of whimsy in an otherwise chilly winter season.
00
problem
As the holiday approaches, Blenz wanted to try something new with its marketing efforts. To compensate for the limited number of novel drinks, the marketing team pulled inspiration from classic winter stories.
solution
We introduced a couple of whimsical creatures that would hopefully become staples in future Blenz seasonal creatives. This has not been done before, and requried further consideration crossing between print and digital content.
Initial sketches of the penguin; the first rounds of photos.
In the Winter Wonderland Tale at Blenz, the cups are presented with three separate yet equally important tales: one of thanksgiving, one of peace, and one of love least expected.
These are their stories.
A pair of penguins offering gifts to a cozy fox.
Pavel the Polar Bear content with his fishing time.
An owl and reindeer find common ground: with each other.
Animation by Kaho. More can be found on her website.
YEAR
2023
COMPANY
Blenz Coffee
TEAM
Mitzi Lacsamana, Kelvin Hair, Kaho Furukawa
CATEGORY
Art Direction
01
02
03
04
05
06
07
08
MORE PROJECTS
