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Grip N Rip
Calling ball with the city's first lacrosse team in years.
00
problem
The Vancouver Warriors is the first box lacrosse team under CSE ownership, previously known as the Vancouver Stealth. The team adopted a sophisticated identity with a primarily black and gold-trimmed identity to evoke a sense of refined truculence and high achievement. Tickets are at an affordable price, alcohol is abudant, and dressing up for the weekend is highly encouraged.
solution
Considering the team is based just outside downtown, its first season was to introduce game nights as a go-to party location. Throughout the season, there were multiple nights celebrating local communities in hopes of bringing a rowdy-but-well-behaved atmosphere. My job as the intern was to apply the Warriors brand on fan-facing content, such as social media assets and physical signages throughout the arena.
Multiple nights throughout the Warriors' inaugural season had specific themes to encourage costumes up and bring some liveliness in addition to the fast-paced game being presented.
YEAR
2019
COMPANY
Canucks Sports & Entertainment
TEAM
Leah Browne, Kailey Thirlwell, Jacqueline Nielsen, Delaney Lee, Pouya Peiravi
CATEGORY
Branding
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