Vancouver Fighting!

Expanding the marketing content in this local esports team's inaugural season.

00

Vancouver Titans Hero

problem

Canucks Sports & Entertainment's first foray into esports ownership started off with a bang by signing the entire RunAway roster. OverWatch historians consider them as of the greatest esports stories, especially considering the owners—a husband and wife duo—who managed and financed RunAway themselves with grassroots efforts and fan support. While there were certain storytelling elements to speak about the RunAway roster at the time, becoming the Vancouver Titans was considered a new chapter for the players to test their might in a new region, a new league, and a growing fanbase.

solution

The Titans brand inherited their identity from specific Pacific Northwest motifs: Sasquatch, the rugged mountains, and the colour palette of blue, green and white. The overall brand was to reflect the strong ties to nature while also being very forward-minded in a digital-oriented ecosystem.

The joy of joining a start-up brand is by developing the creatives to further its potential and reach.

Vancouver Titans brand collateral and stationery.

Vancouver Titans brand collateral and stationery.

YEAR

2019

COMPANY

Canucks Sports & Entertainment

TEAM

Leah Browne, Kailey Thirlwell, Jacqueline Nielsen, Delaney Lee, Pouya Peiravi

CATEGORY

Branding

01

Titans Froster Cups in partnership with Circle K.

02

Circle K in-store signage for the Titans Froster Cups.

03

Social media content done for the Titans Watch Party and 2020 Homestand digital ads.

04

Watch Party digital screen signage.

LET'S CHAT

Got a project in mind? Let’s chat over coffee ☕

LET'S CHAT

Got a project in mind? Let’s chat over coffee ☕