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Taste The Fun
A new addition to the family meets an old flame.
00
problem
In the summer of 2024, Blenz wanted to introduce a new flavour and a fan favourite: Citrus Sunshine and the Electric Lemonade. For the former, it was the first time yuzu was brought into the Blenz line-up, while the Electric Lemonade on the otherhand, it was a first for bringing back a summer favourite from the summer prior.
solution
The campaign launched with an aesthetic portraying both drinks with tasteful art direction with nods to their given ingredients. For the Peach Yuzu Iced Tea, the marketing team ran a social media contest to help name the drink. The winning name, Citrus Sunshine, was chosen, and the person who submitted the name was compensated for their creativity.
The initial campaign ran a contest to name the new yuzu & peach iced tea. The winning name, Citrus Sunshine, proved to be very popular—even for the Blenz Head Office!
From the Blenz website:
This tantalizing combination of citrusy yuzu and luscious peach flavour is expertly blended to create a refreshing beverage that’s perfect for beating the summer heat. With its invigorating taste and tropical vibes, this drink is sure to become your new summer favourite.
Animation provided by Kaho. More can be found on her website.
YEAR
2024
COMPANY
Blenz Coffee
TEAM
Mitzi Lacsamana, Elsa Flor, Kaho Furukawa
CATEGORY
Art Direction
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