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Summer Jams
A concert worth the price of admission.
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problem
Summer 2023 was exceptionally hot—to combat the sweltering heat, Blenz introduced three drinks inspired by summer festivals. Each represent three top flavours of the Blenz line-up: matcha, organic teas, and of course, coffee. The coffee drink, in particular, was a first for its kind, which was a sleeper hit for baristas and Blenz guests alike.
solution
Inspired by concerts occuring throughout the Lower Mainland, the look of the creative assets resembled that of a festival announcement poster. It's both a feast for the eyes and a concert for your taste buds, each with their own twist on a classic Blenz flair and sweetened with Okanagan Wildflower Honey, courtesty of a local farm based in Vernon, BC.
Matcha Lemonade, Electric Lemonade, and Cold Brew Lemonade.
Glamour shot for each of the products.
Animation done by Kaho. You can find more on her website.
YEAR
2023
COMPANY
Blenz Coffee
TEAM
Mitzi Lacsamana, Kelvin Hair
CATEGORY
Art Direction
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