Naughty or Nice? An Art Direction project with Blenz Coffee

Naughty or Nice?

Bringing Christmas joy to the masses, regardless if you were good or bad.

problem

The winter holidays are meant to bring a sense of joy and vibrancy to the masses. The spirit of Christmas is to gift everyone—no matter their circumstances or behaviour—with a little holiday treat for their troubles.

solution

We took a stroll down Memory Lane and a wave of nostalgia hit when we remembered our formative years marveling at a tower of boxed gifts sitting under a Christmas tree. We wanted to recapture that warm feeling and expanded that throughout the creative.

Inspiration and early concepts for the cup design. For creative consistency, we also brought back the winter-themed animals from last year (deer, moose, owl, polar bear, and penguins) to emphasize the whimsy and joyous holiday spirit.